Imagine a situation that you are trying to connect with an old customer through email marketing and every time your email is bouncing back! Though frustrating, this is not unheard of in the business circle, with executives switching organizations from time to time. But do you realize what this means for your business? A lost customer means lost business, lost revenue, lost goodwill, lost network and more. Certainly you don’t want your organization to be a victim of such changes. Be proactive and take preventive action before it is late! An easy and quick way to save your organization a financial loss is by investing in B2B email appending services from a reputed and credible vendor.
Partnership in B2B email appending: How it works
Time consuming, detail oriented and complex- B2B email appending is no piece of cake. Getting access to authentic contact details of business executives and decision makers is a tedious task. Appending database by a vendor ensures that existing email addresses of business executives are matched with the vendor database for updates and relevant addresses. Vendors are more likely to have a large database of authentic email ids and will be in a better position to cleanse it and provide you with missing/incorrect email ids irrespective of professional switches made by them.
B2B email appending can be expensive but extremely effective. Based on specific requests vendors can provide you with a database that has been “opted-in” by prospective/existing customers instead of “opted-out.” If you want to save initial costs then you can select for an “opt-out” option where it is presumed that the customer is interested in receiving mailers since he has not explicitly express his disinterest. But for B2B customers this is not effective in the long run. Very soon, these executives will start marking your mailer as “spam” and junk mail. So, even though you will have an exhaustive and accurate list it will be inconsequential. It’s therefore better to go for an “opt-in” database, where though the vendor will charge a substantially higher amount, it denotes permission based emails where the executive has agreed to receive mails from you, and hence will be a better lead.
It is also important to keep your house list separate from your appended list. As a marketer you have probably been collecting authentic data over the years through several channels. When going for B2B email appending make sure that you test your database first and provide your vendor with only those email ids that are non-responsive. Since vendors will charge you for every delivered id, you shouldn’t be paying for an id that is already valid and active.
The ultimate aim of the B2B email appending process should be to have access to an effective database. So don’t leave any piece unturned. Your vendor and you need to work as a team. Provide your vendor with as much information that you have at your disposal- tell them when was the last time you had your database cleansed, what contact information you possess, like name, phone, city, company details etc. Collaborative working will ensure best results and is by and large accepted best practice for email appending services.
If you feel you have queries pertaining to B2B email appending or if you are looking out for vendors who can help you append your existing outdated database, get in touch with us now!