Widely accepted as a speedy and affordable way to promote products and services to a global audience, email marketing is preferred by over 82% marketers as their channel of communication. As a marketer, if you are designing email campaigns for b2c customers, the first thing you must ensure is to be in possession of a comprehensive, reliable and relevant email database. If not, then your only option is to look out for a credible vendor and invest in consumer email appending!
Why consumer email appending
An updated and appended database can dramatically reduce your email marketing costs. Wondering how? These are my top 3 reasons!
3 ways to reduce email marketing costs with consumer email appending
- Email marketing reduces money spent on direct mails, postage, advertisements, printing and publishing among others. All you need to do is create online campaigns and promotional content and send it to thousands of customers, old and new, by clicking on the “Send” option. Easy right? The only catch is- to make sure that your email database is an accurate one. You don’t want half of your promotional emails bouncing back as “undelivered” do you? This is where consumer email appending acts handy! Vendor performed email appending will match your customer details- such as name, phone, mailing address- with their master database and update the relevant email field. Yes, you do have to pay your vendor- he will not be rendering his services for free. But it’s better to pay a small amount to your vendor than spending thousands on direct marketing and event promotions!
- Email appending also helps to reduce marketing costs by promoting your products and services to target audiences only! A key benefit of getting your email database appended is to ask your vendor to provide you with permission based or opt-in email ids only instead of opt-out email database. With opt-ins customers confirm and agree to receive your emails. Add a personalized message to your emails and rest assured that there will be more conversions from this list!
- Routine consumer email appending further helps to curtail marketing costs by driving more traffic to your website and adding on new customers to your existing database. This translates to a quick revival of sales leading to increased revenue.
When mailers are sent to responsive customers, it piques their interest. It has been observed that appropriately conducted consumer email appending can additionally foster business growth and maintain favorable customer relationships.
Take this opportunity to give your organization the boost it requires. Get in touch with us today and get to know more about consumer email appending and in what other ways it can assist your organization!